Advertising and the Transformation of Screen Cultures
Objektkategorie:
Elektronische Ressource
Person/Institution:
Verlag:
Amsterdam University Press
Veröffentlichungsort:
Amsterdam
Entstehungszeit:
2021
Umfang, Illustration, Format:
1 Online-Ressource (338 p)
Sprache:
Englisch
Bereitstellende Institution:
Weitere Objektinformationen
Abstract:
Frontmatter -- Table of Contents -- Introduction -- 1. Early Cinema, Process Films, and Screen Advertising -- Part I Approaches and Methods -- 2. Advertising and Modernity: A Critical Reassessment -- 3. Advertising and Avant-Gardes: A History of Concepts, 19301940 -- 4. Advertising as Institution: Charles Wilp and German Television, 1950 1970 -- 5. Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens -- 6. Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising -- 7. Advertisings Self-Reference: From Early Cinema to the Super Bowl -- Part II Cases and Materials -- 8. Moving Objects: The Case of Volvo -- 9. Cinematic Intertexts: h&m Goes YouTube -- 10. Beyond Promotion: The UN Global Goal Campaign -- Select Bibliography -- Index
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives
Objekttext:
Yvonne Zimmermann, Bo Florin, Patrick Vonderau
[Online-Ausgabe]
Mode of access: Internet via World Wide Web.
In English
[Online-Ausgabe]
Mode of access: Internet via World Wide Web.
In English
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Kontaktinformationen
Universität Erfurt
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
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Datensatz angelegt am:
2023-04-13
Zuletzt geändert am:
2021-09-07
In Portal übernommen am:
2023-04-13
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