Absolute Essentials of Advertising
Object category:
Elektronische Ressource
Person/Institution:
Publisher:
Taylor & Francis Group
Place of publication:
Milton
Date:
2022
Extent, illustration, format:
1 online resource (97 pages)
Language:
Englisch
Providing institution:
Additional information
Abstract:
Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index.
Object text:
Description based on publisher supplied metadata and other sources
Access and usage options
Contact
Universität Erfurt
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Administrative details
Created:
2023-04-12
Last changed:
2022-04-25
Added to portal:
2023-04-12
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