Academic Brands
Object category:
Elektronische Ressource
Person/Institution:
Publisher:
Cambridge University Press
Place of publication:
Erscheinungsort nicht ermittelbar
Date:
2022
Extent, illustration, format:
1 Online-Ressource
Language:
Nicht zu entscheiden
Providing institution:
Additional information
Abstract:
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core
Object text:
English
Access and usage options
Contact
Universität Erfurt
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Administrative details
Created:
2023-04-12
Last changed:
2023-01-30
Added to portal:
2023-04-12
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