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Airimagination: Extending the Airline Business Boundaries

Object category:
Elektronische Ressource
Person/Institution:
Taneja, Nawal K.
Publisher:
Taylor & Francis Group
Place of publication:
Milton
Date:
2022
Extent, illustration, format:
1 online resource (237 pages)
Language:
Englisch
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- List of tables -- Forewords -- Acknowledgments -- Chapter 1: What if airlines adapted to consumer lifestyle changes? -- Implications for airlines -- Outline of chapters -- Notes -- Chapter 2: What if airline products were reengineered? -- Short-term improvements in the core product -- Clean-sheet scheduling -- Scheduling for profitability and reliability -- Producing operations-friendly schedules -- Improving forecast accuracy -- Dynamic scheduling -- Medium-term improvements in the core product -- Door-to-door travel -- Small electric aircraft -- Air taxis -- Long-term improvements in the core product -- Supersonic aircraft -- Hyperloop vehicles -- Hydrogen-powered aircraft -- Highlights -- Notes -- Chapter 3: What if airlines rethought their revenue approach? -- Traditional revenue approach -- Offer management -- New pricing/revenue management techniques -- Seat buy-back -- Ancillary pricing optimization/revenue management -- Customer choice model -- Dynamic pricing -- Offer revenue management -- Network planning/revenue management integration -- Real-time revenue management -- AI (algorithms) -- Strategic pricing -- Next-generation revenue management -- Selling differently -- Selling more products on airline.com as a natural retail channel -- New pricing schemes -- Better shopping displays -- In-flight shopping -- NDC and distribution -- Highlights -- Notes -- Chapter 4: What if airlines reimagined and redefined customer experience? -- Customer service versus customer experience -- Two insightful examples -- Amazon -- DBS Bank -- Personalization -- Challenges -- Opportunities -- Digital experience -- AI and machine learning -- Highlights -- Notes -- Chapter 5: What if the aviation industry contributed no carbon emissions?.
Object text:
Description based on publisher supplied metadata and other sources

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Universität Erfurt
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Created:
2023-04-12
Last changed:
2022-08-03
Added to portal:
2023-04-12