Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Object category:
Elektronische Ressource
Person/Institution:
Publisher:
Palgrave Macmillan
Place of publication:
London
Date:
2016
Extent, illustration, format:
Online-Ressource (XXIII, 155 p, online resource)
Language:
Englisch
Providing institution:
Additional information
Abstract:
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan
Object text:
by Michael Prieler, Florian Kohlbacher
Access and usage options
Contact
Universität Erfurt
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Administrative details
Created:
2023-04-12
Last changed:
2022-04-01
Added to portal:
2023-04-12
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