Advances in business and management forecasting
Object category:
Elektronische Ressource
Person/Institution:
Publisher:
Emerald
Place of publication:
Bingley, U.K.
Date:
2014
Extent, illustration, format:
1 online resource (x, 177 p.)
Language:
Englisch
Providing institution:
Additional information
Abstract:
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.
Object text:
edited by Kenneth D. Lawrence, Ronald K. Klimberg
Access and usage options
Contact
Universität Erfurt
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Forschungsbibliothek Gotha
Schloss Friedenstein
Schlossplatz 1
99867 Gotha
+49 361 737-5540
bibliothek.gotha(at)uni-erfurt.de
Administrative details
Created:
2023-04-14
Last changed:
2022-02-09
Added to portal:
2023-04-14
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